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25 Jun 2026
Day 1 Admission - E-commerce Innovation Expo 2026
Workshops & LIVE Showcases (AM Session: 10:00 - 13:00) <EX2026-W-D1A>
#1 Cross-Border E-Commerce Growth: Turning Traffic into Orders for Hong Kong Brands <EX2026-S1>
Unlock E-Commerce Horizons! How can HK brands break boundaries and win in the global cross-border e-commerce market?
Join industry experts and leading e-commerce platform representatives as they decode the latest global expansion strategies. Learn precision digital marketing tactics to capture core traffic, and access powerful e-commerce financing solutions.
Celebrity KOL will also be featured on stage to demonstrate how to transform "follower power" into "sales revenue"!
Guest Speakers:
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Joseph Yuen, Chairman of Joseph Yuen
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Ian Yiu, Senior Digital Strategist of First Page
- Wan Yun, Senior Expert BD team of Cross-Border Business Division in JD Group of JD.com
- Hang Seng Bank Representative
- Alibaba.com Representative
* Seminar agenda and guest speakers are subject to change.
#2 A New Retail Approach: AI x MarTech to Save Time and Sell More <EX2026-S2>
How can SMEs leverage AI and MarTech to go global?
Discover the newest playbooks in retail technology with marketing tech experts and AI marketing KOL. Save Time and DOUBLE UP Your Sales!
Uncover the 4 core pillars of practical AI applications:
- AI Language & Avatars: Build 24/7 digital twins and smart customer support to lock in business opportunities anytime.
- AI Smart Solutions: Maximise automated intelligent matching to swiftly map out your best marketing strategies.
- Automated Storefront Management: Tap into built-in AI tools at e-commerce platform to seamlessly streamline online store setup and sales operations.
- AI Influencer Marketing (KOL): Fuel your promotional reach with precision data-driven marketing tools to unleash your brand's online influence.
Guest Speakers:
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Dr. Ken Ip, Chairman of Asia MarTech Association
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Sam Wong, Co-Founder & Director of Academy of Adaptig.ai
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Betty Yu, Key Account Sales Director, Sales and Regional Development Management Committee of iFLYTEK
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Christy So, Co-Founder & CEO of KOLab Technology Limited
- Saveena Chiu, Head of Business Development of SHOPLINE
* Seminar agenda and guest speakers are subject to change.
AI-Powered Business: Driving Efficient Workflows & Knowledge Hubs (Time : 12:00 - 12:45) <EX2026-W-A>
Transform AI from a tool into your business’s 'Second Brain'.
This 45-minute workshop covers the essentials of AI-driven workflow automation and operational efficiency. Discover how to eliminate knowledge gaps by building a self-sustaining Knowledge Hub. Learn to preserve, optimise, and leverage your core expertise with AI to build lasting competitive power for your business.
Workshops & LIVE Showcases (PM Session: 13:00 - 18:00) <EX2026-W-D1P>
#3 The IP Collab Formula: Unlocking Your Brand Premium <EX2026-S3>
How can IP collaborations elevate storytelling and drive brand premium?
Join industry leaders and local IP designers to decode the "1+1 formula" of "Brand x IP." Learn to leverage original IPs to capture new markets, convert "fan power" into brand equity, and boost your value!
- Traditional Institutions x IP Revitalisation: See how established organisations integrate IPs into physical venues or social campaigns to revamp their classic image and spark new social impact.
- Heritage Brands x IP Innovation: Discover how heritage brands partner with modern design and visual storytelling to shatter stereotypes, instantly transforming timeless identities into trendy icons.
Guest Speakers:
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Zacharias Cheng, President of Innovative Entrepreneur Association
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Raymond Leung, Madebycamel HK
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Jerry Cho, HK Comic Artist
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Bubble Cream, HK Illustrator
* Seminar agenda and guest speakers are subject to change.
#4 The Global Masterkey: Powering Smart Trade & Sustainable Supply Chains <EX2026-S4>
How can cross-border e-commerce capture overseas opportunities while ensuring seamless compliance?
Join leading experts in export business, finance, taxation and ESG to clear your path to global expansion:
- Smart Payments & Tax Compliance: Streamline international payment flows and easily navigate complex global tax regulations to pave a smooth path for your global expansion.
- Green Supply Chains & Financial Power: Leverage green banking resources and low-carbon supply chain strategies to align with international ESG trends, boosting your competitive edge abroad!
Guest Speakers:
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Alice Lai, Vice-Chairman of Hong Kong Exporters’ Association
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Emily Chak, Partner – Tax & Business Advisory Services of PricewaterhouseCoopers Limited
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David Lo, Head, Environmental Intelligence and Excellence of Hong Kong Productivity Council
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Hang Seng Bank Representative
- KPay Representative
* Seminar agenda and guest speakers are subject to change.
#5 Gear Up for Global Trade: The Ultimate IP & Cyber Shield <EX2026-S5>
Expanding into global trade, but worried about cyberattacks, legal pitfalls and infringement traps?
Join the experts in cybersecurity, data protection, law and intellectual property (IP) to build your ultimate defense:
- Cyber & Data Security Shield: Uncover the latest cyber threats and data leak risks, equipping you with actionable tactics to secure cross-border data assets.
- Legal Compliance & E-commerce IP Protection: Decode overseas legal frameworks and international patent strategies to identify infringement risks early, neutralising legal and property crises!
Guest Speakers:
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Louis Hui, Vice President of Hong Kong Information Technology Federation
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Dr Felix Lor, Chief AI Advisor of NextGuard Technology Limited
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Alex Leung, Senior Associate of Ince & Co
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Grey Guo, Senior Consultant, Intellectual Property Service Centre of Hong Kong Productivity Council
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Yu On Ng, Senior Manager, Cyber Security of Hong Kong Productivity Council
* Seminar agenda and guest speakers are subject to change.
26 Jun 2026
Day 2 Admission - E-commerce Innovation Expo 2026
#6 Asia-Pacific Economic Cooperation (APEC) Seminar: Assisting Micro, Small and Medium Enterprises (MSMEs) to Expand Business Opportunities in APEC Region through E-commerce <EX2026-S6>
* This seminar will be conducted in English, with AI real-time translation provided in Traditional Chinese. Please note that registration at this stage is preliminary.
The registration is only valid in English version. Successful registrants will receive a confirmation email before the event.
Workshops & LIVE Showcases (AM Session: 10:00 - 13:00) <EX2026-W-D2A>
[Presented by Hang Seng Bank] SME Knowledge Hub — Cross-Border Synergies: E-commerce Innovation for Traditional Business Expansion (Time: 11:30 - 12:15) <EX2026-W-HSB>
Redefining Tradition: Scaling Your Business Through Cross-Border E-commerce!
Join us for an exclusive workshop as we explore the synergies between traditional industries and the booming cross-border e-commerce landscape. Featuring insights from F&B expansion strategists, financing experts, marketing pioneers, and government policy specialists, this fast-paced Q&A session is designed to deconstruct the complexities of global market entry.
Discover how to leverage the right tools, strategies, and support to transform your traditional business into a global player!
Guest Speakers:
- Yolande Kwong, Head of Business Growth and Ecosystem of Business Banking Hang Seng Bank
- Winston Yeung, Chairman of Hong Kong Federation of Restaurants & Related Trades
- Joe Leung, Associate Director - Commercial & Retail of HKBN Enterprise Solutions
- Zhang Feng, Google Agent of ADFLY
- InvestHK Representative
* Seminar agenda and guest speakers are subject to change.
#7 The IP Alchemist: From Creative Licensing to Global Success <EX2026-S7>
Want to leverage IP collabs to break conventional boundaries, go global and conquer new markets?
Join licensing experts, trending brands and popular IPs to decode the formula for cross-industry licensing that skyrockets your brand growth rate:
- Cross-Industry Collabs - Trendy Transformations: Learn how to break traditional frameworks and inject IP creativity and fan power into products, transforming your products into global lifestyle icons!
- Star IPs Anchoring the Global Blueprint: Draw inspiration from the global expansion of successful local and international IPs. Learn proven licensing models to seamlessly scale brands onto the global stage!
Guest Speakers:
- Dr Alex Lau, Honorary Advisor on Intellectual Property of Asia Pacific Creativity Industries Association
- Ivan Wang, CEO of KING Corporations Ltd.
- Petto Ng, Founder of FX Creations
- Vincent Cheung, Executive Director & General Manager of B.Duck
- Wing, Founder of SHIBAinc Limited
* Seminar agenda and guest speakers are subject to change.
#8 Always on eCommerce: Unlock 24/7 Key to Smart Business <EX2026-S8>
Planning to go global? Forget the hassle of flying abroad and managing physical stores!
Let new retail and smart tech experts show you how to break geographical barriers and build a 24/7, year-round automated global retail network!
- "Unmanned Retail" & 24/7 Operations: Say goodbye to traditional store hours! Leverage smart unmanned tech to grab customers and lock in sales 24/7 to maximise your sales across every time zone.
- AI Smart Global Office: One-click to manage international clients and automate complex accounting, paired with seamless cross-border payments to simplify global operations!
Guest Speakers:
- Richie Yung, Chairman of The Asian General Chamber of New Retail
- Sunny Yaury, Director of United Technologies
- Marco Lau, Sales Manager of Fresh Up Group Limited
- Reunite Limited Representative
- KPay Representative
* Seminar agenda and guest speakers are subject to change.
Workshops & LIVE Showcases (PM Session: 13:00 - 18:00) <EX2026-W-D2P>
#9-1 Go Global: Backed by Government Funding <EX2026-S9-1>
Eager to expand into new markets and drive tech growth? Funding and business opportunities are vital!
Let "SME ReachOut" and HKPC experts empower your business with government funding and official procurement channels for ultimate dual growth:
- Go Global with Government Funding: Let "SME ReachOut" guide your global expansion! Learn how to leverage BUD Fund and New Industrialisation related schemes from funding experts to secure capital and enter new markets with confidence.
- Go Tech with Procurement Connect: Discover HKPC's latest tech needs and procurement processes on-site. Learn to meet official criteria, seize instant opportunities and join our high-value supply chain!
#9-2 TECH Go: HKPC Procurement Connect <EX2026-S9-2>
Eager to expand into new markets and drive tech growth? Funding and business opportunities are vital!
Let "SME ReachOut" and HKPC experts empower your business with government funding and official procurement channels for ultimate dual growth:
- Go Global with Government Funding: Let "SME ReachOut" guide your global expansion! Learn how to leverage BUD Fund and New Industrialisation related schemes from funding experts to secure capital and enter new markets with confidence.
- Go Tech with Procurement Connect: Discover HKPC's latest tech needs and procurement processes on-site. Learn to meet official criteria, seize instant opportunities and join our high-value supply chain!
#10 Powering the Global Pulse: Smart Trade & Logistics <EX2026-S10>
Struggling with logistics bottlenecks, cash flow or high shipping costs? Join us to learn from industry experts turning these pain points into your competitive advantage:
- Smart Warehousing, Faster Fulfillment: Leverage AI-driven warehousing and automated distribution to master overseas inventory. Maximise "last-mile" efficiency and say goodbye to shipping losses and delays!
- AI Digital Trade ✕ Financial Velocity: Use AI to streamline complex customs and compliance. Seamlessly connect with supply chain finance to accelerate cash flow and scale your cross-border business without barriers!
Guest Speakers:
- Prof Henry Ko, President of Hong Kong E-commerce Logistics Association
- Dicky Wong, Founder of DealerSend Logistics
- Andy Lai, Senior Business Development Manager of Noatum Logistics
- Hang Seng Bank Representative
- Tradelink Representative
* Seminar agenda and guest speakers are subject to change.
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