Empower SMEs with Emerging FutureSkills Seminar Series (2025-2026): #2 Clienteling for Success: Grow Your Business with Relationship-Driven Client Engagement
Event Details
30 January 2026 (Friday)
15:15 - 18:00
SME One Foyer, G/F, HKPC Building,
78 Tat Chee Avenue, Kowloon
Cantonese
Anyone interested in using relationship-driven strategies to boost commercial results sustainably
About the Event
In today’s competitive market, products and prices are easily replaced - but relationships are not.
The real growth driver for SMEs isn’t just about selling more, but connecting better.
This interactive seminar introduces Clienteling - a proven relationship-driven approach used by leading luxury brands and global organisations to build sustainable commercial success.
Through real-world stories, practical frameworks, and communication tips, participants will learn how to transform everyday client interactions into business growth levers.
Key takeaways:
● Understand the difference between selling and clienteling - and why it matters for SMEs
● Learn how to profile clients effectively to uncover their needs and motivations
● Master simple techniques to build trust and communicate with lasting impact
● Discover low-cost, high-impact ways to boost repeat business and reward client loyalty
Walk away with immediately actionable strategies to turn one-time buyers into lifelong supporters, and grow your business with the power of relationships.
Who should join:
- SME business owners and entrepreneurs seeking to grow client relationships and repeat business
- Sales, marketing, and customer service professionals who want to build stronger client trust and retention
- HR, training, or L&D practitioners exploring people-centric growth strategies for client engagement teams
- Anyone interested in using relationship-driven strategies to boost commercial results sustainably
Speakers
Gogo Cheng
Founder & Managing Director, Gogo Cheng Consulting
TEDx Speaker | Luxury Clienteling Expert | Client Loyalty Strategic Advisor
With over two decades of experience pioneering customer loyalty strategies for global luxury brands, Gogo is recognised as one of world’s leading experts in clienteling and relationship-driven business growth.
Gogo empowers professionals to transform everyday interactions into opportunities for growth — combining the human touch with practical frameworks that deliver lasting results.
Event Rundown
Participant Registration
Opening & Introduction
Seminar Delivery + Q&A
Mingle & Networking Time
Disclaimer:
Please be advised that the views and opinions expressed in the panels by the speakers are not those of HKPC, and accordingly, HKPC takes no responsibility for the accuracy or completeness of the contents provided and shared by the speakers, and expressly disclaims any liability whatsoever for any claim, loss or damage howsoever arising from the use of or in reliance upon the whole or any part of the contents thereof.
The speakers’ speech or opinions regarding the future development, tend and conditions of the economy, industry and market may involve the forward-looking views, predictions and statements which are subject to the influence of certain risks, unexpected or uncertainties factors and assumptions. You shall pay caution and assess the risks thereof.
This Event is organised by HKPC. Prudential Hong Kong Limited (“Prudential”) is a sponsor and is not involved in its planning, execution, or content. Prudential assumes no responsibility or liability for the accuracy, completeness, suitability, legality, or any outcomes arising from this Event. Any opinions expressed, materials distributed, or advice provided during this Event are solely those of HKPC and/or individual speakers and do not necessarily reflect the views or positions of Prudential. Participation is subject to the terms and conditions set by HKPC.
Enquiry:
Ms Casey TAM | +852 2788 5750 | caseytam@hkpc.org
Ms Winky YIM | +852 2788 6042 | winkyyim@hkpc.org
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