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Empower SMEs with Emerging Future Skills Seminar Series 2025 #1 - banner

Empower SMEs with Emerging Future Skills Seminar Series (2025-2026) :
#3 Surviving the Public Opinion Storm: The Ultimate Guide to Modern PR Crisis Management for the New Era

Event Details

Date

24 Apr 2026 (Friday)

Time

15:30 - 18:00 (Registration starts at 15:15)

Venue
Join Onsite

SME One Foyer, G/F, HKPC Building,

78 Tat Chee Avenue, Kowloon 

Language

Cantonese supplemented with English terminology 

Target

Anyone looking to enhance the crisis management skills in the ever-evolving landscape of public relations

About the Event

In today's information-saturated digital age, a single negative news story can jeopardise years of hard work for a business. Join us for a 2.5-hour practical workshop on media crisis management, where you will learn essential skills to navigate public relations challenges. From crafting effective press statements to handling press conferences, this session will equip you with practical strategies to maintain composure during turbulent times.

What You’ll Learn:

  • Understanding Media Dynamics: Explore the logic behind news reporting and the characteristics of social media communication.

  • Golden 4-Hour Response: Learn how to use templates for press statements and effective interview techniques.

  • Stages of Crisis Management: Develop strategies for addressing crises of varying severity.

  • Case Study Discussions: Analyse real-world examples of product crises and executive misstatements, along with appropriate response methods.

 

Speaker

Empower SMEs with Emerging Future Skills Seminar Series 2025 #1 -trainer photo

Dr. Li Chan Wing (李燦榮博士)

Dr. Li Chan Wing was the first news anchor on 1 July 1997. He was in the news and media industry over 20 years, covering events in Hong Kong, China, and around the world. It provides a platform for sharing and reflecting with the public, scholars, and business leaders, fostering learning and societal introspection. He was also awarded top 30 trainer in mainland in 2014. 

Event Rundown

15:15 - 15:30

Participant Registration 

15:30 - 15:45

Opening & Introduction 

15:45 - 17:15

Seminar Delivery + Q&A

17:15 - 18:00

Mingle & Networking Time

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Disclaimer:​​
Any opinions, findings, conclusions or recommendations expressed in this material/event (or by members of the project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region or the Vetting Committee of the Trade and Industrial Organisation Support Fund or Prudential Hong Kong Limited.

Enquiry:

Ms Casey TAM | +852 2788 5750 | caseytam@hkpc.org

Ms Winky YIM | +852 2788 6042 | winkyyim@hkpc.org

Event Registration Form
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