Sharing seminar on the market expansion for Hong Kong nonwovens industry

Funded by the “Trade and Industrial Organisation Support Fund” of Trade and Industry Department, the HKSAR Government and implemented by HKPC, Hong Kong Nonwovens Association has organised a series of events under “Promoting high quality nonwovens products to ASEAN and Middle East for market expansion and to showcase green technology application in future nonwovens products”, to strengthen the connections between the Hong Kong and ASEAN nonwovens industries, as well as facilitate entry into Middle East market. Moreover, the events involved understanding the local business environment, competitive landscape, and market demands.

The sharing seminar will present the project's key deliverables, including:

• ANFA Nonwovens Conference 2023
• Arab Health 2024
• ANEX 2024

These project deliverables have provided Hong Kong nonwovens enterprises with a better understanding of their own strengths and the needs of the target markets. Participants have learned effective strategies for promoting Hong Kong's high quality nonwovens products in emerging markets, while also reinforcing the connections between Hong Kong and the nonwovens industries in ASEAN and Middle East.