Event Registration Form | AI-Empowered New Approach to Digital Marketing Strategies & Practice" Professional Certificate

Date & Time

19, 26 Oct, 9, 16, 23, 30 Nov & 7, 14 Dec 2024 (Sat)

09:30 - 17:30

Venue

1/F, HKPC Building, 78 Tat Chee Avenue, Kowloon Tong

Language

Cantonese

Target

People who are engaged in Digital Marketing, Content Creators, Social Media Managers, Business Owners, Entrepreneurs

Course Fee

HK$19,200 (May apply up to HK$12,800 subsidy)

Hong Kong Productivity Council and the Hong Kong Association of Interactive Marketing (HKAIM) jointly present the "AI-Empowered New Approach to Digital Marketing Strategies & Practice" Advanced Professional Certificate programme designed for marketers interested in harnessing AI technology to achieve efficient marketing! This comprehensive 48-hour course is an approved NITTP Programme which covers digital marketing strategies and AI tools application skills, helping you achieve human-machine integrated smart marketing.

Esteemed industry leaders will guide you from zero to infinity, delving deep into the application of AI in branding and digital marketing - from design thinking, SEO, SEM, programmatic advertising and marketing data analysis, to the use of AI Technology revolutionises digital marketing, including AI-generated content (AIGC), customised user experience, and AI chatbots. You will learn how to formulate effective marketing strategies with AI. Upon completion of this course, you will be awarded the Certified Digital Marketer certificate presented by HKAIM, significantly enhancing your resume to propel your career to the next level!

Course Highlights:

Perfect balance of theory and practice: Put theories into practice step-by-step through interactive exercises, real-world case studies, and a practical project
Access to various AI tools: Experience leading advanced AI tools such as ChatGPT, Midjourney, Adobe Firefly, Tongyi Qianwen, and Wenxin Yiyan, and learn to integrate AI into marketing strategies
Networking opportunities: Connect and exchange ideas with like-minded marketers from different industries, expanding your professional network and fostering future collaborations
Led by all-star experts: Gain valuable insights, best practices and guidance from 3 esteemed industry experts including Mr Eddy Hui, Vice Chairman of HKAIM and CEO of Hong Kong Designers Association; Mr Raymond Leung, mobile innovation technology application expert and former General Manager of Cherrypicks; and Mr River Ho, online marketing and big data analysis expert, Founder of NMC Interactive

This course is an approved NITTP Programme offering up to 2/3 course fee reimbursement, please contact us for more details.

Lesson 1

Introduction to AI and Design Thinking in Brand Success

Lesson 2

AI-Assisted Market Research: User Journey Mapping and Optimization

Lesson 3

Generative AI Overviews & Implications

Lesson 4

Programmatic Media Bidding and Optimization using AI

Lesson 5

AI Revolution in SEO & SEM

Lesson 6

Propensity Modelling for Targeted Marketing

Lesson 7

AI Application in Omnichannel Ad Targeting and Personalization

Lesson 8

Predictive Analytics for Data-Driven Insights

Lesson 9

AI Content Creation with Adobe

Lesson 10

Digitalized Lead Scoring and Conversion Optimization

Lesson 11

Dynamic Pricing and Revenue Optimization

Lesson 12

Retargeting Strategies using AI

Lesson 13

Web and App Personalization through AI

Lesson 14

AI – Powered Chatbots and Predictive Customer Service

Lesson 15

AI Application in GBA

Lesson 16

Final pitching

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"AI-Empowered New Approach to Digital Marketing Strategies & Practice" Advanced Professional Certificate

Course Details

Trainers

Mr Eddy Hui

Mr Raymond Leung

Mr River Ho

Course Details

Course Registration Form