Getting decent traffic but struggling with low conversion rates and squeezed profit margins? In today's fiercely competitive e-commerce market, traditional operational models can no longer meet rising consumer demands for instant, personalised experiences. To overcome the "high traffic, zero sales" dilemma, adopting Artificial Intelligence (AI) is now essential. By harnessing AI, you can accurately capture customer needs and significantly boost operational efficiency, truly converting every "click" into cash.

To help SMEs seize global expansion opportunities, the HKPC "Digital DIY" Portal is partnering with the Hong Kong Commerce & Industry Association (HKCNIA) to co-organise an SME AI Transformation Workshop titled "Click to Cash: The Ultimate Practical AI Playbook for Global E-commerce". Together with four top-tier tech partners, including Airwallex, DealerSend, Oracle NetSuite and Sleekflow, we will explore AI applications across four key areas:

• Traffic & Acquisition: Utilise AI-driven omnichannel messaging to automate customer engagement, capture high-quality leads, and deliver instant, personalised experiences.

• Conversion & Efficiency: Automate daily operations management to boost efficiency and sales conversions.

• Payments & Profits: Leverage an AI assistant to simplify global settlements, streamline financial operations, and optimise profit margins.

• Delivery & Customer Loyalty: Empower supply chain management with innovative AI logistics technology to perfect cross-border delivery and build long-term customer loyalty.

This free workshop also features on-site solution showcases, providing a platform for you to experience the latest AI e-commerce solutions firsthand and connect with industry experts. Additionally, a representative from the BUD Fund Secretariat will introduce the "E-commerce Easy" funding scheme, showing you how to take advantage of government subsidies for cross-border expansion!

Don't miss this practical masterclass for retail and e-commerce professionals. Places are limited, register now to turn your clicks into cash and unlock global business opportunities!